Amazon Gives Away ‘Tens of Millions’ of Dollars in ‘Coins’

Amazon-coins

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If you own a Kindle Fire, you’re now $5 richer — sort of.

Amazon on Monday rolled out Amazon Coins, a virtual currency for Kindle Fire, by giving all registered users of the device 500 free coins, each of which is valued at $0.01. The currency, which Amazon first teased in February, can currently be used to buy games, apps and in-app purchases

In total, Amazon says it has added “tens of millions of dollars” in Amazon Coins to the accounts of Kindle Fire customers — if you’re eligible, you should have received an email notification.

Amazon isn’t the first Internet company to introduce a virtual currency for its customers. Facebook launched Credits for buying gifts on the social network, but eventually killed off the currency in 2012 Read more…

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